Lana Del Rey Partakes In A Second Fashion Campaign For H&M Advertising The Winter 2012 Collection.
Recently Lana Del Rey was chosen as the face of H&M for their fall 2012 advertising campaign, and now the British singer is featured in an additional campaign to promote H&M’s winter 2012 range. On the topic of H&M’s model choice, Chloe Bowers, H&M PR Manager told Daily Mail “We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice.”
The attractive songstress is lensed by Norwegian photographer Sølve Sundsbø who is represented by the Art + Commerce agency. In the images Lana Del Rey is positioned next to a vintage vehicle donning garments from the H&M winter range. The winter range features items such as thick knit sweaters to keep you warm this winter, faux leather trousers, fur embellished tops and puffy jackets. Lana Dey Rey keeps to her signature 60’s makeup style adding to the overall retro appeal of the H&M campaign.
In only one year, Lana Del Rey has been signed by the renowned Next modelling agency, witnessed her backcombed hair –do become especially trendy and even had famous fashion house Mulberry name a luxury hand bag after her. Lana Del Rey has been very busy in the last season as she made her ‘Ride’ single available to the public on Friday and signed a deal with Jaguar as the new face of their latest automobile campaigns.
Do You Favour H&M’s Latest Campaign Featuring Lana Del Rey?
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